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Recently you have launched a new product in the
market. Tell us about the product and its benefits.
Our Company has recently introduced a
health bar which is based on Soya proteins. Health Bar is highly
beneficial as it has got all essential nutrients required for a healthy
body. Even according to RDA (Recommended Dietary Allowances)
requirement, if a person consumes two of these bars at a time then there
is no need for taking any separate meal. Apart from this it is
cholesterol free and hence very good for heart patients. Also the people
who want to lose weight can consume this bar without having tension of
gaining weight. As it is handy, it can be given to school going children
and also it can be consumed easily while traveling.
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What is meant by 'health
bar'?
Health bar is a bar which have got all essential nutrients required
for a healthy body.
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What is the difference
between other bars and health bar?
Bars available in the market are basically chocolate
based, waffered (crunchies), cream based which are source
of empty calories and apart from being fatty they do not provide
any nutrition to one's diet. On the other hand, health bar
is so nutritious that if a person consumes two bars at a time,
there is no need for taking any separate meal. One health
bar provides 8.8 g of proteins and as per RDA per meal protein
requirement is 15 g.
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How is it beneficial to
health?
Health bar is soya based which is rich in proteins.
According to our RDA (required dietary allowances) requirements
if a person consumes two bars at a time then there is no need
of taking any separate meal. Also it is cholesterol free.
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Can people trying to lose
weight, consume this health bar?
Yes, the health bar is rich in protein, which is required for
normal body growth & healthy skin. It contains very less amount of fat
which is cholesterol free. It is not just the source of empty calories
which leads to obesity (increase in weight) but if one makes a
practice of consuming health bar along with regular exercise and
intake of plenty of water, then it will definitely lead to good
results.
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In how many flavours is it
available?
Presently health bar is available in chocolate, mango, vanilla,
strawberry flavours. But very soon we are coming up with some more new
& tempting flavours like honey, rose, orange, black currant, pineapple
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Can it be a better &
healthy replacement for junk foods (fast foods)?
Yes it is definitely a better substitute for junk
foods like burgers, noodles, patties, chips, french fries,
samosas etc. Which provides immediate satiety to one's stomach
but are lacking in essential nutrients and are only the source
of empty calories.
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How is it beneficial to
school going children?
School going age is the age when maximum physical and
mental growth takes place. Protein energy malnutrition is an important
nutrition problem among school going children. This leads to various
degrees of growth retardation. When growth retardation is severe,
functional deficiencies, like resistance to infection, poor
intellectual development may result. Nowadays, the food habits of
children are not good as they go only for taste. Also their mothers
are supposed to run behind them to make them eat. Speedway's health
bar under the name of star nuts provides the best solution as it is a
very good source of proteins with full of taste. It is handy which
makes it easy to carry anywhere and can be consumed anytime.
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Can it be recommended for
pregnant & lactating women?
Yes, doctors can recommend health bar for pregnant &
lactating mothers as it is a very good source of protein which is
required for fetal development in pregnancy and milk output during
lactation.
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How can you say that it is
a mobile nutrition?
Mobile is which can be moved easily or which is
not fixed to a place. Health bar is easy to carry, can be
kept in the pocket while traveling as it is small in size
and can be consumed anywhere at anytime. That's why we can
have the nutrition in the form of bar while moving. Hence
it is mobile nutrition.
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How should it be consumed
to give best results (with water / milk / health drink / fruit juice)?
Consuming health bar alone is self-sufficient as it is
highly nutritious and meet our RDA requirements i.e. two health bars
is equal to one meal. Drinking a glass of juice with a health bar is
the best combination as health bar is rich in nutrients required for
growth and development while juice provides plenty of vitamins and
minerals.
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Is it cholesterol free?
How?
Health bar is cholesterol free because it does
not contain any saturated fat. In fact it is a good source
of polyunsaturated fatty acids, which are a source of essential
fatty acids required by our body.
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It has got a high amount
of sugar content. Can it be beneficial for diabetic patients?
Right now this health bar is not recommended for diabetic patients but
very soon we are going to launch another health bar which will act as
a substitute this health bar for diabetic patients.
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The
taste of Indian consumers and that of American consumers are
different, and that is the reason why many US giants have
either wound up their operation in India or added a local
flavour to their products. But you are bringing an American
taste to this subcontinent. Do you think you will succeed?
Yes, definitely the idea of introducing
such an innovative product like health bar is going to be a great
success. Indian consumer basically has got a sweet-tooth, therefore the
acceptability of our product in terms of taste is very high. People have
become more health conscious day by day and it is easy to make them
understand the benefits of consuming health bar.
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Who are the target customers of this new
product?
We are not going to target one particular group of customers. Our
product is meant for all age groups. It is highly recommended for
pregnant ladies and lactating mothers to meet their extra nutritional
needs. In fact it is an ideal product for all health conscious people. |
